Insight Creative Christmas Gift
A gift to help recover from the silly season.
A week before Christmas, the key clients of Insight Creative received a personalised gift box, wishing them a Merry Christmas, thanking them for the year that was and asking them not to open their gift until after Christmas Day. The stylish black box gave little away of what was inside.
On Boxing Day, they opened the box to find seven separate tabs carefully packaged and beautifully presented. Opening the box was an experience in its own right, with a covering note providing both the context – we’re going to help you unwind, relax and get ready to enjoy the new year – and the instructions to open a tab a day. The challenge was to make this engaging enough to entice audiences to wait for the full story and gifts to unfold over a week. Each day, a new gift and a message was offered within the chosen themes of unwinding, relaxation and reflection.
This project was assigned to the Insight Creative interns, Maddison Ford and myself. With the help and guidance of our co-workers, we designed this unique Christmas experience. From pitching our idea to the team to tidying up the last bits of detailing, we were responsible for every step of the design process.
Insight Creative received great feedback from clients, many saying they couldn’t wait to open each gift. Their feedback reflected how thoughtful the design was, showcasing our deep ‘insight’ into clients and their state of mind. Many clients shared it with friends and family.
Finalist Self Promotion
DINZ Best Awards
Steven Giannoulis, Brian Slade, Mason Smith, Chrissy Saw, Madison Ford, Anna Charlett, Suzanne Amon, Franziska Steinkohl