Online Lookbook for ADJOAA

Client: ADJOAA (Pinaman Owusu)

Products: Online Lookbook

Duration: Casual hours over a few weeks

Category: Editorial Design, Graphic Design

Design by: Franziska Steinkohl


The 2016 Africa Fashion Festival New Zealand in Wellington showcased the work of a range of African fashion designers from here and abroad. ADJOAA, the social initiative behind the fashion show, provides a platform for African fashion designers in New Zealand. Its founder and director approached me to design a fashion lookbook. The catalogue displayed all the items that were modelled on the runway with background information about the social enterprise. The lookbook will be available at www.adjoaa.co.nz shortly.