Te Papa Tongarewa Marketing Pitch
Te Papa Tongarewa
Marketing Pitch Document
Brian Slade (Insight Creative)
Te Papa, the national museum of New Zealand, were pitching for two large catering/venue contracts. Each one had very detailed RFP requirements that allow the Procurement team to assess core things like risk, price, capacity and process. The long and fragmented nature of the response documents meant that Te Papa felt they needed a way to present a single-minded story about why they were the ideal partner for each contract. Together with the Design Director Brian Slade, I worked on the editorial design, particularly focusing on selecting imagery and typography, to develop an engaging visual narrative.