Te Papa National Museum

Te Papa Tongarewa Marketing Pitch

Te Papa Booklet Catering 2017 v1b2.jpg

Te Papa Tongarewa

Marketing Pitch Document

Brian Slade (Insight Creative)
Franziska Steinkohl


Te Papa, the national museum of New Zealand, were pitching for two large catering/venue contracts. Each one had very detailed RFP requirements that allow the Procurement team to assess core things like risk, price, capacity and process. The long and fragmented nature of the response documents meant that Te Papa felt they needed a way to present a single-minded story about why they were the ideal partner for each contract. Together with the Design Director Brian Slade, I worked on the editorial design, particularly focusing on selecting imagery and typography, to develop an engaging visual narrative. 

Te Papa Booklet Catering 2017 v1b3.jpg
Te Papa Booklet Catering 2017 v1b4.jpg
Te Papa Booklet Catering 2017 v1b5.jpg
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Photography: Insight Creative 

Photography: Insight Creative